Lori Kirksted | Product Strategy & Storytelling
EXPERTISE
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Agency | In-House | Consulting | Leadership
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Go-to-Market Strategy
Taking a product to market requires alignment across product, marketing, and sales. I help organizations define their go-to-market strategy, clarify priorities, and align teams around a plan that drives adoption and revenue.
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Product Marketing
Strong products need clear positioning. I translate complex ideas into messaging and narratives that connect product value to real customer problems, ensuring marketing and sales teams communicate a consistent and compelling story.
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Narrative & Content Strategy
My background in content shapes how I approach product marketing. I use storytelling to simplify complex products, build trust with buyers, and create marketing that helps organizations stand out in competitive markets.
