Lori Kirksted | Product Strategy & Storytelling
Testimonials
Real Impact, Real People
What Others Say About Working With Me
Brian Blanning
Sr. Vice President, Marketing & Operations, CORE Learning
“I had the good fortune of managing Lori during her time as Director of Marketing at CORE Learning, where she provided exceptional leadership across all facets of marketing, from brand positioning and messaging to demand generation and marketing operations. Lori built critical marketing infrastructure, including lead scoring, routing, and nurture campaigns in HubSpot, creating a scalable foundation that strengthened alignment between Marketing and Sales. She is also an exceptional mentor who builds strong relationships with her team and consistently inspires excellent performance.”
Kristie Shelley
Chief Product Officer, CORE Learning
Co-Creator of Lexia English and OL&LA
“Lori is exceptional at positioning products with clarity and impact. She has a rare ability to articulate customer problems and clearly communicate how solutions address them. She built our brand architecture from the ground up, creating a cohesive framework that strengthened our market presence and aligned messaging across the organization.”
Garla Jalloh
Senior Vice President, Growth & Impact, CORE Learning
“Lori is an exceptional marketing leader whose strategic vision, creativity, and disciplined execution made a lasting impact on our organization. She brought structure and clarity to our marketing function while ensuring that every initiative directly supported revenue growth and brand positioning. She is a strong people leader who empowers her team while maintaining high standards for performance and results.”
Maya Valencia Goodall
Chief Impact Officer, CORE Learning
Co-Creator of Lexia English and OL&LA
“Lori joined our team during a pivotal moment as we were shaping a newly formed organization. She brought thoughtful listening, strong big-picture thinking, and a collaborative spirit that helped turn complex ideas into clear, usable assets. Her ability to surface themes and align perspectives created focus and direction during a fast-moving time for the team.”
Caroline Brezovec
Senior Director, Growth Strategy & Operations, GoCanvas
“Lori’s strategic approach to content marketing helped drive remarkable growth in our national marketing programs. During the years we worked together at Lexia, our campaigns produced major increases in lead generation, new contacts added to the database, and the value of influenced opportunities. Her ability to translate strategy into effective campaigns consistently delivered measurable results.”
Roya Salehi
Sr. Vice President,Customer Success, Lexia Learning
“Lori is not just a colleague, she’s the kind of partner you hope to have in your professional journey. She listens carefully, translates ideas into actionable plans, and brings both creativity and dependability to every project. Her intelligence and problem-solving skills make her an invaluable collaborator.”
Christine Kemker
Senior Content Marketing Manager, Lexia Learning
“With no exaggeration, Lori was the best boss I’ve ever had. She combines clear communication, adaptability, and strong leadership with genuine empathy and trust in her team. She built the content team at Lexia from the ground up while maintaining strong relationships across the organization.”
Marion Kerr
Director of Customer Marketing, BookNook
“Lori possesses a remarkable talent for crafting content that spans the entire marketing spectrum, from thought leadership and brand awareness to product promotion and customer advocacy. Her work played a pivotal role in driving the impact and momentum of our marketing initiatives.”
Becki Harrington-Davis
Marketing Content Manager, Copyright Clearance Center (CCC)
“Lori is an outstanding content leader and a go-to strategy expert who stops at nothing to get things done. Her ability to inspire collaboration and lead teams through complex marketing initiatives makes her an invaluable partner for any organization launching or scaling its content marketing function.”