Lori Kirksted | Product Strategy & Storytelling
Professional Experience
2023 - Present
Founder & Product Marketing Consultant
Content Uncomplicated
Boston, MA
Advises companies on product marketing, positioning, and go-to-market strategy. Works with leadership teams to clarify messaging, launch new products, and build marketing foundations that connect strategy, storytelling, and revenue growth.
2023- 2026
Marketing Director
CORE Learning
San Francisco, CA
Built the marketing function for CORE Learning, leading brand positioning, product marketing, and demand generation during a period of organizational growth. Repositioned the company around Structured Literacy for Multilingual Learners and launched new professional learning programs that expanded market reach.
2015 - 2023
Senior Manager, Content Marketing
Lexia Learning (Cambium Learning Group)
Concord, MA
Led content marketing for Lexia’s literacy portfolio, translating complex education research into clear stories that educators and school leaders could act on. Built campaigns, thought leadership, and sales content that supported rapid growth as Lexia expanded its national footprint.
2012 - 2015
Content Marketing Manager
Brafton, Inc.
Boston, MA
Developed early content marketing programs focused on education audiences, combining editorial storytelling with product messaging to support product launches and demand generation. This role marked the shift from publishing into full-scale marketing strategy.
2007 - 2013
Founder & Editor-in-Chief
CAVATA
Boston, MA
Built and led an independent digital publication covering Boston’s music and culture scene, growing a loyal readership and managing contributors, editorial direction, and distribution. The experience laid the foundation for a career built on storytelling, audience insight, and content strategy.
Education
2007- 2009
MA in Integrated Marketing Communications
Emerson College
Boston, MA
Lori Kirksted pursued her MBA at Harvard Business School, focusing on marketing strategies, consumer behavior, and market analysis to enhance her strategic marketing acumen.
2003- 2007
BA in Communications and Critical Thinking
University of Massachusetts, Lowell
Lowell, MA
Lori Kirksted completed her undergraduate studies at the University of California, Berkeley, majoring in Business Administration and gaining a comprehensive understanding of business management and operations.
Professional Skillset
Go-to-Market Strategy
Portfolio & Product Marketing
Product Positioning and Messaging
Sales Enablement & Revenue Messaging
Market & Competitive Analysis
Narrative Development &Brand Story
Marketing Function Building
Launch Strategy & Cross-Functional Alignment